Digital Marketing Associate


EMPLOYMENT TYPE

Full-time

UNIT

Web

APPLICATION DEADLINE

05/27/2022

OPEN DATE

04/19/2022

Position Summary:

The Digital Marketing Associate is responsible for assisting with uploading content to JANM’s janm.org website and various other websites. They will work closely with the Communications Production Manager, Marketing department, and other staff to add text and media using a CMS to create and edit pages on the janm.org website in both test and live environments, as well as provide support for other microsites. They will also assist with mass outreach emails and social media, especially to produce graphics and videos for campaigns.

Most of this work may be done remotely with some on-site time required. A minimum of three days per week on-site is required. This is a full-time position with set weekly days, but hours are flexible.

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Essential Duties and Responsibilities

  1. Update content on existing pages and sections on janm.org, as well as expand content/sections such as venue rentals, Media Arts, online resources, etc., using a custom Drupal CMS. This includes working with other staff to compile text and media and arranging content on the web pages that is consistent with the overall museum’s and site’s style guides. 
  2. Work with marketing and other departments to organize and identify historical and contemporary images for use on janm.org, other microsites, outreach emails, social media, videos, and other projects. Use image editing software to format and adjust images as needed for optimal viewing online. 
  3. Assist with the creation and updating of various new microsites and special pages on janm.org—exhibitions, special events, special projects, NCPD, etc. 
  4. Migrate content from the previous janm.org site to the current site that are important for institutional history—older major project and exhibition microsites, online resources, etc.
  5. Assist with creating content for social media, especially images and short videos. Serve as back-up for social media postings.
  6. Assist Marketing team and other departments to set up Constant Contact outreach emails, clean email lists for non-existent, bounced emails, etc. 
  7. Assist with testing of new features, enhancements, and fixes on the janm.org site. Assist with updates, new content, and testing to support other JANM websites/microsites—JANMkids, DiscoverNikkei.org, JANM Blog, etc. and other digital projects/apps.
  8. Compile metrics reports for websites using Google Analytics data.
  9. Staff members must be able to work with visitors of all ages to support the various events sponsored by JANM. Each staff member will be expected to work on a minimum of three museum-wide events per year:
    • JANM’s Gala & Silent Auction—(off-site) typically held in the Spring (April-May)
    • JANM’s Family Festival Day—Oshogatsu Festival (January)
    • JANM’s Family Festival Day—Natsumatsuri Festival (August)


This list is not exhaustive and may be supplemented as necessary. Incumbent will perform related duties as assigned.

Knowledge, Skills, and Abilities

Qualification Requirements

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions outlined above. 

Education

Bachelor’s degree in Design, Marketing, or Communications preferred; or an equivalent combination of education and experience.

Experience/Knowledge

At least 1 year of experience developing web content using a CMS. At least 1 year of experience with image and video editing software, preferred Adobe Creative Suite. At least 1 year of experience with creating social media graphics for an organization/company. Willingness to learn and apply new skills. Ability to multi-task and prioritize. Ability to work well under pressure to meet deadlines. Excellent organizational skills and be detail oriented. Strong proofreading skills. Ability to work in a fast-paced team-environment, be a self-starter. Demonstrated commitment and flexibility in order to ensure a high level of quality service. Ability to adjust and provide appropriate action when unanticipated need arises. Knowledge of Japanese American history and culture a plus.

Communication

Has excellent communication skills. Experience in writing or editing copy for websites, photo captions. Must be able to provide courteous and effective service to co-workers and volunteers. Ability to represent the Museum externally to the public and internally to staff and volunteers. Is able to read, write, and comprehend routine reports and correspondence, including safety rules, operating and maintenance instructions, and procedural manuals. Is able to effectively present information in one-on-one and small group format. 

Computer

Demonstrated proficiency with word processing, spreadsheet, and Internet and web tools; Google Suite, MS Office, Google Calendar, Gmail, Slack, and Asana preferred. Proficiency with Adobe Photoshop or other image editing software; familiarity with electronic image formats such as .jpg, .png, and .tiff and with image size/resolution requirements for Web. Experience with Adobe Illustrator and InDesign a plus. Proficiency with video editing software. Accuracy and attention to detail are essential.

Desired: Familiarity with Drupal or other web framework. Ability to write and edit basic HTML. Familiarity with SEO. 

Math

Ability to calculate figures and amounts such as discounts, interest, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.

Reasoning

Ability to act on own initiative, making consistently sound decisions. Must be able to comply with institutional policies and procedures. Perform successfully when juggling and re-prioritizing multiple assignments in a fast-paced, changing work environment. Is able to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Reliable follow-through on assigned projects in a complete, well conceived and timely manner. 

Physical

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel objects, tools, or controls. The employee frequently is required to talk or hear.

The employee is occasionally required to stand, walk, sit, reach with hands and arms, climb or balance, and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close vision, distance vision, and the ability to adjust focus.

Environment

The work environment characteristics described here are representative of those the employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.

All staff working on-site are required to be fully vaccinated and boosted for COVID-19.


The Digital Marketing Associate is a regular, full-time, position. Please note, however, that this is an at-will position, meaning that your employment may be terminated at any time, with or without notice, and with or without cause. There is, in other words, no guarantee that you be employed until any date in the future.

REPORTING RELATIONSHIPS

Reports To: Communications Production Manager

Positions Supervised: None